04 Jul Colour Theme for Latest Shot on iPhone 6 Campaign

Simple, beautiful and letting the imagery speak for itself. Apple have got their latest Shot on iPhone 6 campaign absolutely spot on showing that sometimes the minimal approach is the best approach.

They have done away with excessive copy and instead have let the colourful imagery do the talking instead.  The hand-selected images have been put up in individual locations across the globe. Instead of Apple telling us what a great camera the iPhone 6 has, they show us. They also use lesser known photographers making this campaign feel more authentic – the product has been demo’d by real people rather than famous photographers helps to reinforce the quality of the camera. Despite the minimal style of these adverts, the branding stands out. These are unmistakably Apple.

Images via Creative Review.