15 Nov Wanted Wednesday: VANS Custom Trainers
Now, the customer can play designer by creating their very VANS custom trainers. It’s the perfect solution for those with very particular style and like to be completely unique. Best of all it can be done from the comfort of your own home – simply log on to the VANS website.
The first stage involves selecting the basic style which includes their classic shoes to all weather favourites. Once you’ve settled on your favourite shoe style, you can get creative. Most of the shoe styles have a pre-determined range of patterns, colours and materials for different aspects of the shoe. However, for the classic slip-on and authentic styles, you can upload your very own design for an additional £10. If you want something completely individual, then this is the way to go.
With more and more brands offering completely customised options, personalisation is a trend that has gone from strength to strength over the past year as people look to develop their own unique style and add a sense of exclusivity to their wardrobe.
As the technology around personalisation continues to improve, particularly within e-commerce it’s likely we’ll soon be able to order entirely exclusive items at the click of a button.