It was up to Global to work with Fika & Folly to create a brand and coffee shop concept, that lived up to its Swedish influence and seriously distinctive coffee offering.
Established in the heart of London by a rabble of professional coffee addicts and keen beans, Fika & Folly teamed up with Global to create an eye-catching brand that represented this new spin on coffee. Today Fika & Folly is the proud brand owner of HEJ Coffee. HEJ has become a centre of excellence, a community space, and a buzzy café with a ‘neighbourhood vibe’ right in the centre of Bermondsey.
Inspired by the past, we designed their future.
London needed Swedish coffee and Fika & Folly wanted to deliver on its promise of serving great Swedish coffee and food in a fun and relaxed environment. The word Fika means “to have coffee, often accompanied with pastries or sandwiches”, so, when the perfect site was found in Bermondsey Square, London, Global were excited to be commissioned to create an engaging brand with a huge personality to attract those that share appreciation of great coffee.
HEJ was to be perceived as that cool, humorous Swedish cafe we all love – known for serving great food and coffee of distinction. The brand assets needed to have a Swedish edge and reflect the brand’s flirtatious personality.
We used their past to inspire us, and their future to shape them.
Global worked with Fika & Folly to fully understand the heritage, provenance and landscape that they were about to embark on. Our aim, was to create something really special that would stick and gain advocates along the way who would really feel a part of something inclusive.
After the brand development, it was time to bring the HEJ brand into the physical café environment – providing an immersive brand experience on the café floor that established them as the go to café for superior coffee. Global designed a concept that fit in with the personality of the brand which was minimalist and Scandinavian with an air of playfulness. This was brought to life through messaging, signage, packaging and menus, amongst other touch points.
“Global just got the whole Swedish and coffee thing. They created a great brand that reflected our fun personality. The brand has been a huge success and is rolling out across the UK.”
MD, Fika & Folly
Today HEJ continues to go from strength to strength, sharing the coffee love with cafés in three key London city locations – Bermondsey, Elephant and Castle and the beautiful Somerset House.