We explored the powers of digital innovation to humanise the Dorset Chamber and engage their audience.
The Chamber of Commerce approached Global to become brand communications partner for their prestigious, large-scale yearly event ‘The Dorset Business Awards’.
Global transformed a traditional annual awards ceremony into an immersive and memorable live brand experience.
The Journey.
Past Inspiration.
The primary objective of the Dorset Business Awards is to celebrate the talent, skills and services of Dorset businesses to a local and national audience. The awards are the most prestigious awards programme on the south coast, enabling businesses of all sizes and sectors to showcase their business achievements and align with other successful businesses. Organised by the Dorset Chamber of Commerce and Industry, this annual event celebrates the Dorset business community and supports the local economy.
It was very important to the Dorset Chamber that amongst the glamour and celebrations of the evening, they were to communicate that the chamber is a team of humans that are friendly and approachable.
Future Creation.
We took hold of the chamber’s traditional world, shook it up and made it relevant and current in an engagement era. The DBA’s involve the Dorset Business Community by showcasing the success stories and involvement of everyone that makes the awards a success. Different video and motion executions were created for award entrants to support their application and tell their story. Sponsors were also offered support to maximise their exposure.
From fly on the wall documentaries of contributors and suppliers, to social engagement for the lead up to the event. The content gathered culminated in a video showcasing the raw realities of what goes on behind the scenes to create the awards.
The Destination.
Global created a campaign that kept the message consistent and alive across every platform from digital, to motion, event design and branding.