A soft sans serif font, playful illustrative elements and lively colour palette to appeal to a broad and inclusive demographic, predominantly focused on families, foodies, tourists and locals.
We recreated local landmarks using stylised illustrations of food and drink.
Christchurch Priory was made from bread, wine and fish as reference to Christianity. The fish is also a reference to the salmon weather vane on top of the Priory, a unique feature symbolising that the first salmon of the year was always given to the prior.
The band stand was recreated as as a cupcake to symbolise the ‘bake off’ element of the festival, which takes place near the bandstand.
The Rivers Avon and Stour were represented as a soup, with peas and carrots representing rowing boats and noodles used to create ripple effects.