We were approached to create the concept for this project, which had two different aspects, both with the aim of strengthening the brand position and appeal of Bournemouth University for prospective students.
The aim of the activation was to help Bournemouth University grow its student intake through promotion of its additional benefits package, both online and in print.
The arrivals campaign was an extension of the activation brand designed to work across print and digital ‘welcome’ material. This included creating the artwork and hashtag #BelongatBU for social media activity, such as twitter and instagram. We also provided the concepts for a micro-site that all new students were directed to.
Discover more of our work