13 Jun Launching barker’s new website
As part of an ongoing project with barker, a credible business based on the south coast delivering fabric care services and products, we recently launched their brand-new website to mirror the new brand strategy and guidelines created.
Over the past year or so, we’ve been working with barker to refresh their branding and visual identity to reflect their high-end positioning and the quality service. As a long-standing family business, barker wanted a website that highlighted their heritage whilst also reflecting the quality and traditional service excellence that they pride themselves on.
barker wanted their new website to tell a story, and represent a continued commitment to their customers to always deliver the best possible results. Therefore, it was important that the website was easy to navigate and that information about the different products and services was easy to find.
The website also incorporates imagery and a video commissioned specifically for the website, reflecting barker’s brand messaging and story:
“barker is your friend. Your confidante that encourages you to go ahead and make the most of your life, take time with your loved ones, or just time out for yourself whilst we take care of your mundane duties. barker encourages you to re-write your story, at our pleasure”.
Brand Director Danielle Nodwell says;
“We have been on an incredible journey with the barker brand since engaging with Global.
With the launch of our associated retail brands ‘barker collection’ and ‘barker collars, it was important to capture the evolution of barker and ensure our message was communicated in the right way.
Global has played an intrinsic part in the creative delivery we are all so proud of and the website reflects everything that sets us apart. More than just an agency, but a partner – we work as a collective to bring our vison, mission and values to life with a brand narrative that remains engaging and resonates with our valued customers. Global continue to be a valued support with not just the website creation and management, but across all areas of the marketing mix. We are delighted “
Images of the new website are below but if you would like to check out the website for yourself, go here.