14 Nov Latest Project: Introducing The Entrepreneurs
Inspire are a Poole based company that provides expert business advice and financial services to entrepreneurs.
We have been working with Inspire for the past 2 years to refresh their brand with an exciting new look that reflected their vibrant and creative personality.
This has resulted in the creation of a suite of illustrations known as ‘The Entrepreneurs’ who represent the types of people that Inspire work with. The Entrepreneurs are a group of highly ambitious and successful business superheroes that want to influence the business world with their experiences and hand out business advice to help fellow like-minded entrepreneurs to achieve their own success.
The bespoke series of Inspire employees and clients represented help to bring Inspire’s vision to life. These business superheroes are real-life case studies that can be used in marketing materials to target existing and new clients in a visually engaging way.
Some of the entrepreneurs represented include our very own Creative Director Darren Mooney, and Mark Cribb from Urban Guild. The Inspire branding was developed to introduce a secondary colour palette that really brings the visuals to life.
Since the Entrepreneurs were created, the branding has been continually developed and introduced across all communications from adverts to email newsletters and events.
This creative approach is quite innovative for the corporate/financial world and as a result has helped Inspire stand out from their competitors. Inspire have featured stories of existing clients across marketing materials which has enabled them to connect and help new entrepreneurs.
Most recently, we have been working with Inspire to create the marketing material for their Entrepreneurs Conference on 22nd November, including print and digital invitations, adverts and in collaboration with ENLIVEN, large scale installations for the conference itself. We’ll be featuring the Inspire Entrepreneurs Conference on the blog in a few weeks – so come back then!
You can check out example of the adverts we produce for Inspire, published in Dorset Business Magazine, below. You can also find out more on our work with Inspire on our portfolio.