The workshop covers the value of branding, what ‘great’ looks like and the story and personality behind a successful brand.
Branding and ‘communicating your brand’ are big topics, and you will understand the process and results using
‘behind the scenes’ insights and case studies of leading Solent Practices, and the larger financial world.
You will take away effective methods thatwill immediately make an impact on your practice.
The workshop enables the client to think about things in-depth and gives the opportunity to point out any contradictions between what the stakeholders want, what is achievable,and what their business really offers.
Larger businesses may have a personality and missionthat has changed over time, or we build on the heritageof the brand’s origin.
We design the workshop to be a safe, collaborative space, to challenge current perceptions and to create a coherent vision for how the future company growth can be supported by the brand.
Initially, some stakeholders can feel shy, cynical, or don’t like being challenged, but because the process of the workshop is collaborative it makes pushing them feel safer for all involved. Quite often the challenges will come from within the stakeholder group.
We find that the often the most reticent stakeholders open up and become the most insightful, with challenging viewpoints that shape the direction of the brand. All stakeholders come away with a different perspective and a strong sense of ‘team’.
Once the workshop is complete, Global distils the findings into a brand perception report – the anonymised results and our perspective on the outputs. We highlight contradictions and disconnects between stakeholders, and offer our insights on how they can be overcome alongside our recommendations for the brand. Once stakeholders have read through the perception report we’ll typically have a call or short meeting with them to discuss and refine to a point where everyone is happy to move forward. Then the work ofbrand creation begins.