Why we love design thinking (and you should too!)


“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown, CEO OF IDEO U



For some businesses, design thinking may seem like a big step into the unknown, it can become the start of an exciting journey for your business. Working with a design agency is well worth the investment and makes the whole process a lot less daunting. With an experienced team there to guide you on that adventure, they will be able to show you the best route to get your business to where you want to be.

We love design and yes, we might be a little bit biased but for we know that for businesses it can be pretty powerful. It’s more than just how something looks, it’s about how something works. Design thinking can be converted in to actual measurable business results.


Leading with design


Top companies are leading with design. Others that aren’t willing to invest in design because they think it can’t be measured or tied to ROI will very quickly fall behind the rest of their competitors. It now takes more than better products or outstanding customer service to stand out. The only real solution is to become a design-led company.


Combined with a well thought out strategy, great design really can add value to your business and a design team will be able to help you achieve this.


Here’s why our designers love design…


“Good design goes far beyond the aesthetic, it serves a purpose and has the potential to make a real difference.” – Dan, Designer 

“I personally love patterns and order. Design to me is how various shapes, sizes and colour fit together beautifully.” – Sharon, Studio Manager

“I love that at it’s core, design is all about communication and problem solving. Every job presents a new and interesting challenge with a hundred different ways of approaching it. There is rarely a ‘one size fits all’ solution, and therein lies the beauty. I also really enjoy the technological element of design – the digital world moves at such a pace that there is always something new to discover and explore, which I find really exciting!” – Tom, Designer

Take a look at our Brand Design and Strategy and Brand Activation pages for more information. If you want to discover how design could benefit your business, get in touch on 01202 727070