20 Apr The Power of Branding
The Power of Branding
What’s the big idea?
Your big idea defines the brand.
It reflects your offer and forms personality.
Stand out from the competition
Branding can help communicate the difference between you and your competitors.
Your brand needs to have emotional resonance with customers.
Vision, Values and Personality
Think about where you want to be as a business.
Think about your values – how should you communicate them?
Define your brand through tone of voice, language and design.
The Connection Between Design and Branding
Your logo should embody all the key ingredients of your brand.
It should be a visual representation of your vision, values and personality.