The workshop enables the client to think about things in depth
and gives the opportunity to point out any contradictions
between what the stakeholders want, what is achievable,
and what their business really offers.
Larger businesses may have a personality and mission that has changed over time, or we build on the heritage of the brand’s origin.
Initially some stakeholders can feel shy, cynical or don’t like being challenged, but because the process of the workshop is collaborative it makes pushing them feel safer for all involved. Quite often the challenges will come from within the stakeholder group.
We find that the often the most reticent stakeholders open up and become the most insightful, with challenging viewpoints that shape the direction of the brand. All stakeholders come away with a different perspective and a strong sense of ‘team’.
We highlight contradictions and disconnects between stakeholders, and offer our insights on how they can be overcome alongside our recommendations for the brand.
Once stakeholders have read through the perception report we’ll typically have a call or short meeting
with them to discuss and refine to a point where everyone is happy to move forward. Then the work ofbrand creation begins.