Bournemouth University - Global Brand Communications
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Case Study Bournemouth University

The Journey with Bournemouth University:

Strengthening brand position

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Past Inspiration

Bournemouth University was looking to create a student activation and arrivals campaign, to drive up applications to the university. As part of this, the campaign included a student incentive and rewards campaign.

Future Creation

In a highly competitive market place, BU needed to ensure it had a strong brand positioning to enable it to stand out against other universities.

The main objective was to create excitement and conversation amongst new arrivals on social media, surrounding the university, in the run-up to the new academic year and the weeks following.