As more of us live more of our lives in a digitally enabled world, two trends have emerged.

There is a lot of positivity as we come out of lockdown.

We all have made inspired decisions about the future: determined to be our best selves. Clients are looking to redress the digital balance by rounding-off the edges, painting outside of the lines – asking agencies for an optimistic, fun, and playful take on their story.

We are all craving meaningful connection.

In today’s market, consumers seek brands with a human touch. An authentic, meaningful service from people that understand them. These brands are chosen because their story is told emotively – tapping into our experiences, making a human connection.

As more of us live more of our lives online — through video meetings, asynchronous and remote digitally-enabled work, social media networks, massive online gaming communities, and now the rising metaverse — two major themes stand out. First, people are hungry for optimism, and that unquenchable thirst for fun, whimsy, and play is evident across ages, industries, and brand categories. And second, we are all even hungrier for authentic, meaningful connection, determined to protect the wellbeing of ourselves and loved ones.

Source: blog.adobe.com

Global believes that successful communication is about Storytelling. It’s how we are wired. If you want to connect with clients at an emotional level, contact us on 01202 727070.