Purple Ski Rebrand and Website

Purple Ski

 

Purple Ski is a luxury holiday properties business, offering catered chalets in Meribel since 1991. We were involved in rebranding the company and designing a new website.

Creative Delivered:

Branding, Digital

Purple Ski Rebrand and Website

Purple Ski

 

Purple Ski is a luxury holiday properties business, offering catered chalets in Meribel since 1991. We were involved in rebranding the company and designing a new website.

 

Creative Delivered:

Branding, Digital

Purple Ski logo design
Website design
Website Design

The Brief

 

Purple Ski felt its branding was due for a refresh so that it could better communicate the high-end and luxury nature of the services offered.

 

We were asked by Purple Ski to give the brand a complete redesign. This included creating the logo and concept for the new website, so customers could really get a feel for the luxury chalets, resulting in enquiries and ultimately in bookings.

Responsive website design
Responsive website design

The Creative

 

The new logo subtly references the ski tracks on the slopes that surround the chalets. The updated identity combines both a typographic logo and striking graphic elements that show Purple Ski as a confident and refined brand.

 

With the nature of Purple Ski’s business, a striking responsive website is crucial in bringing the brand identity to life, showcasing the luxury chalets. From the treatment of the images, the use of white space and by taking visual cues from the logo, the website maintains a strong sense of identity throughout.

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