Planet Food Branding & Website

Food and Beverage Consultants

 

Planet is a food and beverage consultancy, working with leading hotels and restaurants both in the UK and internationally.

Creative Delivered:

Branding, Digital

Planet Food Branding & Website

Food and Beverage Consultants

 

Planet is a food and beverage consultancy, working with leading hotels and restaurants both in the UK and internationally.

 

Creative Delivered:

Branding, Digital

Planet Food Logo and Branding Design
Planet Food website design

The Why

 

We had worked with Planet on the development of its original identity and were well acquainted with the Planet team and business model. It required a brand refresh to reflect its international status with a name change and new colour palette. The new design needed to transcend any cultural sensitivities.

Responsive Digital Design
Responsive website design for Planet Food

The Creative

 

The new logo features a geometric pattern reflecting the elliptical journey of the planet and the various elements of the food and beverage development journey, from taking the initial brief to delivery of the new restaurant offering.

 

The website was visually led with stylised food and kitchen photography alongside location shots to appeal to existing or potential customers.

 

In addition a new colour palette was created as part of the branding and the business cards produced were duplexed to give extra weight and foiled in gold, making each one a statement piece.

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