URBAN GUILD BRANDING

Urban Guild

 

We produced a range of communications for the Urban Guild hospitality group (Urban Reef, Urban Beach, Urban Renaissance, Jenkins & Sons and Urban Farm).

 

Why the pineapple? Read on to discover more.

Creative Delivered:

Branding, Creative, Print

URBAN GUILD BRANDING

Urban Guild

 

We produced a range of communications for the Urban Guild hospitality group (Urban Reef, Urban Beach, Urban Renaissance, Jenkins & Sons and Urban Farm).

 

Why the pineapple? Read on to discover more.

 

Creative Delivered:

Branding, Creative, Print

Urban Guild design and print project
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The ‘Why’

 

Urban Guild already has a strong brand positioning: bohemian, relaxed, friendly, honest. It wanted Global to design and print a suite of communications material to reflect this, using the pineapple, which has symbolised hospitality since colonial times.

Urban Guild plate liners
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The Brief

 

Our task was to encapsulate the nature of the brand and promote the philosophy behind it. We needed to create an educational tool that would engage with the typically free spirited and youthful staff.

 

The training books are based on Field Notes notebooks, designed as pocket size guides dedicated to individual areas of the business (food, coffee, wine, cocktails, philosophy.) Simple infographics were used throughout to help highlight and clearly explain the core messages.

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Urban Guild design and print project
Employer Branding at Urban Guild
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