PERCOL

Food Brands Group

 

Percol wanted to release a new instant coffee product appealing to a younger target market – clean and contemporary design was called for, with an easy to read colour coding system to identify the coffee strength.

Creative Delivered:

Branding and Production Consultation

PERCOL

Food Brands Group

 

Percol wanted to release a new instant coffee product appealing to a younger target market – clean and contemporary design was called for, with an easy to read colour coding system to identify the coffee strength.

 

Creative Delivered:

Branding and Production Consultation

Percol Coffee branding and print work

The Why

 

Convenience shopping is done either after work or a quick ‘pop in’ during the weekend to pick up the essentials. Due to the amount of instant coffee products listed in these stores the new labels needed to have some ‘stand out’ and be easily differentiated on the shelf.

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The Brief

 

The new instant coffee was to be sold in convenience stores nationally, the target market was male and female 25 –35 years old. We were asked to reflect the blend’s origin and personality with the use of imagery from the world’s major coffee-loving capital cities.

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The Creative

 

The labels were printed on silver and gold foils respectively, giving the products an edge and a quality feel, backing up the company’s brand values.

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“Global were great, they executed the brief perfectly without fuss and the finished foiled products look amazing and are selling really well”

 

Niomi Taylor,

Marketing Manager, Food Brands Group

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