MCCARTHY & STONE BRAND ACTIVATION

McCarthy & Stone

 

Shore House is a new luxury development in Swanage, Dorset, for McCarthy & Stone under the banner of the Ortus Group. Traditionally it has used its internal agency for all marketing materials but wanted to have a fresh approach to this development and outsourced the creative.

Creative Delivered:

Branding, Creative, Print

MCCARTHY & STONE BRAND ACTIVATION

McCarthy & Stone

 

Shore House is a new luxury development in Swanage, Dorset, for McCarthy & Stone under the banner of the Ortus Group. Traditionally it has used its internal agency for all marketing materials but wanted to have a fresh approach to this development and outsourced the creative.

 

Creative Delivered:

Branding, Creative, Print

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The Brief

 

Being an age exclusive complex, the demographic was over-55s with a higher income and young in their thoughts and actions, looking for premium lock-up-and-go housing.

 

The brief was to create a suite of literature to reflect the contemporary nature of the build and showcase the outstanding views and quality interior design and finishes.

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The Creative

 

We designed a suite of literature which included a set of teaser/info cards, a 12 page A6 brochure, oversized A4 brochure and launch invitation. The launch and teaser artwork was designed to be the size of a traditional postcard with the creative focusing on the views from the development, echoing a postcard sent from a holiday location.

 

The objective of the literature produced was to create sufficient interest in the development to generate sales off-plan at the launch event and thereafter.

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