HEJ COFFEE SHOP BRANDING

Fika and Folly

 

Creating a new Swedish Coffee Shop concept in London was the perfect project for Global’s coffee-loving team.

Creative Delivered:

Branding, Promotional Material, Shop Interior Consultation

HEJ COFFEE SHOP BRANDING

Fika and Folly

 

Creating a new Swedish Coffee Shop concept in London was the perfect project for Global’s coffee-loving team.

 

Creative Delivered:

Branding, Promotional Material, Shop Interior Consultation

website workings
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The Why

 

London needed Swedish coffee and Fika & Folly wanted to deliver on its promise of great Swedish coffee and food in a fun and relaxed environment. The word Fika means “to have coffee”, often accompanied with pastries or sandwiches.

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The-Global-Group-Hej-Coffee-Cup

The Brief

 

A perfect site was found in Bermondsey Square, London, and we were asked to create a fun and engaging brand with a huge personality. Hej should be perceived as that cool, funny Swedish friend who happens to serve great food and great coffee. The promotional material needed to have a Swedish edge and reflect the brand’s personality.

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“Global just got the whole Swedish and Coffee thing. They created a great brand that reflected our fun personality. The brand has been a huge success and rolling out across the UK”.

Jeremy Knight

MD, Fika and Folly

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